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Blurred Reality |
The talented designers at Click 3X, in combination with extremely sophisticated technology, have produced many successful campaigns incorporating images that are so lifelike that it is difficult to discern between live video and computer generated images. "Our goal is not only to incorporate realism in the finished product," says Phil Price, president and creative director for Click 3X, "It is also to complicate reality in such a way that artists can create something that appears so believable viewers will hesitate to question its existence."
This clip for Frito-Lay 3D was created using the Silicon Graphics® platform running various software applications including FLAME. |